What’s in a name?
Last week I learned about business intelligence systems for the first time. For those of you that are in the dark like I was, the idea behind business intelligence is to gather as much internal information as possible to support decision makers. This allows businesses to make the best possible decisions regarding their internal processes and procedures. The concept was very familiar to me but it was the first time that I had heard it called that.
As I started researching the meaning of business intelligence systems I started thinking about my own company, Mayfair Leasing. Business intelligence uses data mining, reporting, performance management, benchmarking and predictive analytics to support decision makers. We use much of the same information to support our clients. We are continuously monitoring their vehicle fleets to allow them to make the best possible decisions.
So perhaps the name “leasing” has been holding us back this whole time. We already have to fight off the misunderstandings about commercial leasing because of our name; perhaps we have been too narrow. We’ve toyed around with the concept of Ewald Business Services to describe the complete line of offerings we provide but we have yet to commit to the name. Maybe it would be best to consider a name that includes our business intelligence capabilities. Would Mayfair Fleet Intelligence Systems peak more interest?
I would like to turn the idea over to you. Yes, we are a leasing company but we really have so much more to offer our clients beyond a great vehicle. Do you think a different name would spark interest in our prospects? Would they understand what the name meant? I would love your feedback on the topic. If you would like, you can respond privately at: dewald@ewaldauto.com
